Premium Packaging
Packaging at Atelier Rouge mirrors our dedication to the art of innovation and reflects our commitment to attention to detail. It is a carefully crafted introduction to the brand and products, embodying the essence of luxury and premium aesthetics. Seen as a vital element of the storytelling process - we like to illustrate it by means of the following:
ANNEMARIE BÖRLIND DECORATIVE COSMETICS
With the mission of reflecting the brand's dedication to effective natural cosmetics through packaging, we devised our strategic framework: Packaging and visuals are influenced by Palette de Nature. The outer packaging gleams with lively colors denoting the key categories: complexion, lips, and eyes. It serves as a beckoning call, inviting customers to delve into the world of modern, dynamic, and effective natural cosmetics, capturing their interest from a distance at the point of sale.
Caring for our natural surroundings lies at the core of ANNEMARIE BÖRLIND's DNA. Hence, all paper packaging is crafted from locally sourced wood from the Black Forest, while the products are free from mineral oil derivatives or microplastics, using only natural ingredients. Annemarie Börlind stands as a CSE (Certified Sustainable Enterprise) brand, embodying sustainability at every level.
We have taken a proactive step towards sustainability by redesigning the packaging for both our powder and eyeshadow products, aiming to minimize the amount of plastic used without compromising on quality or functionality.
