Brand Creation

When it comes to brand creation, Atelier Rouge brings a fresh and innovative perspective to the table - for start-ups as well as for disruptive incubators from big corporate players. With a commitment to excellence, we craft compelling brand narratives and design aesthetics that set new standards. Our approach seamlessly blends strategy, creativity, and artistic vision to birth brands that resonate in today's competitive market. 

Take a glimpse at our latest brand creation: 

LABⒶR

When the bar collides with the laboratory, it transforms into a wild playground of experiments. 

There, you'll stumble upon both epic failures and glorious victories. Driven by a fierce passion for messing around and uncovering new tastes in the world of spirits. Always hunting for the unknown or reviving old classics, 

LABⒶR stands as a bold laboratory, consistently leading the charge in culinary rebellion. 

That 'A' inside 'O'? It's the Ⓐvant-gared spirit, it's a symbol of breaking the rules, always on a wild ride through culinary discovery.